The Association for Television on Demand

Rules & guidance

The rules in the document published on this page set out the statutory requirements with which providers of On Demand Programme Services  scope must comply. The accompanying guidance is non-binding and is provided purely as an aid to interpretation of the stautory requirements.

Important: changes to the statutory requirements came into force on 1st December 2014. Those changes are not yet reflected in the Rules & Guidance published on this page. ATVOD is currently consulting on proposed new Rules & Guidance and is working towards adopting new Rules & Guidance in spring 2015. In the meantime, the new requirements are set out in the Audiovisual Media Services Regulations 2014 . Providers of on demand programme services must comply with the new requirements from 1st December 2014 and should contact ATVOD directly if they have any queries about their new responsibilities. 

Details of the current consultation on proposed new Rules & Guidance are published here.

The new requirements make reference to standards applied by the British Board of Film Classificiation. Consequently,  ATVOD, the British Board of Film Classification and Ofcom have signed a Memorandum of Understanding which sets out how these organisations intend to work together to ensure a consistent approach.

Users of an On Demand Programme Service who believe that the service is in breach of the rules should make use of the online complaints form in the ‘Complaints’ section of this website.

ATVOD has also published on this page a basic guide to the rules relating to commercial references (ie sponsorship and product placement). This is intended to provide a simple overview of what many find a complex area. It does not replace the detailed and comprehensive advice provided in the full Rules & Guidance document.

Please note: ATVOD has been designated as the appropriate regulatory authority for the editorial content of On Demand Programme Services and does not regulate the advertising that appears in those services.

Ofcom has designated the Advertising Standards Authority with the relevant powers to regulate advertising in On Demand Programme Services. Complaints about advertising in such services should therefore be addressed to the Advertising Standards Authority (see

If you are concerned about something you have seen in the media (maybe it was a programme on TV or online, a film, an advert, a video game or something in a magazine) and are not sure who to contact, please visit . At ParentPort you can find out about the standards various media regulators enforce, make a complaint and share your views with us.

Many online services are not subject to any regulation. To find out more about how to protect children online please visit: